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guiness launches black shines brightest stories
Guinness has partnered with talented Kenyan creatives to launch a new TV series as part of the Guinness “Black Shines Brightest” campaign which celebrates African creativity and ingenuity.
The series, dubbed _Black Shines Brightest Stories_, premiered on Maisha Magic East at 6:30 pm on 23rd July and was directed by Kenyan actor and producer Nick Mutuma. Some of Kenya’s most talented creatives feature in the series, including fashion designer Boguk, visual artist Catherine Jepkemboi, popularly known as Minicheps, and Samantha and Natalie, the founders of Mama Rocks Gourmet Burgers. The stories are unfiltered personalised accounts from these creatives who are inspiring the younger generation through their work.
Guinness hosted a meet and greet which was graced by Kenyan celebrities in the creative industry, the cast of the show including grafitti and tattoo artist Eliamin Ink, Culinary extraordinaires, Black Apron Chefs and Drummer extraordinaire Olive Karmen, and renowned DJ Suraj, among others. They were treated to an exclusive viewing of the final episode as well as interactive engagements with food and a visual arts masterclasses.
Speaking during the launch event, Ag. Head of Beer at KBL, Jean Okech-Nyawara said, “The series is part of the Guinness Black Shines Brightest campaign that celebrates African creativity and ingenuity. Guinness is proud to champion Kenyan creatives in music, fashion, food, and arts and shine a light on the inspiring journeys that they have had to get to where they are today.”
The show is the first of other collaborations to come as part of the Black Shines Brightest campaign by Guinness. The brand is working with culture makers from across the country and the continent who embody the spirit of Black Shines Brightest in different ways. These collaborations will continue to celebrate Africans in their creative elements.
Please drink Guinness responsibly – strictly for over 18 only
#BlackShinesBrightest
_About Guinness_
First brewed by Arthur Guinness in Dublin in 1759, GUINNESS(R) has since become the number one stout in the world and has been available in Kenya for almost 50 years.
GUINNESS(R) Foreign Extra Stout is the most full-flavored of all, singular and striking, uniquely satisfying, brewed with extra hops and roasted barley for a natural bite. Bitter and sweet.
Refreshingly crisp. Always rewarding. Pure beauty. Pure GUINNESS(R). GUINNESS(R) Foreign Extra Stout comes in 300ml and 500ml dark-coloured bottles.
_About EABL _
East African Breweries Limited (EABL) is a regional leader in beverage alcohol with an outstanding portfolio of brands across beer and spirits.
Although our business is concentrated in three core markets Kenya, Uganda, and Tanzania, our products are sold in more than 10 countries across Africa and beyond.
Our brands are an outstanding combination of local jewels and international premium spirits. These include among others Tusker, Guinness, Bell Lager, Serengeti Lager, Kenya Cane, Chrome Vodka, Johnnie Walker, Captain Morgan, and Smirnoff.
Our ambition is to be one of the best performing, most trusted, and respected consumer products companies in Africa. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle.
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