Meta is set to employ methods to curb disinformation and abuse ahead of elections

July 20, 2022 172

Meta shared an update on its ongoing work to help ensure a safe and secure General Election in Kenya on August 9th.

Over the past twelve months or so, Meta says a specialist team of local experts have been working closely with election authorities and trusted partners, and a dedicated Kenyan Elections Operation Centre activated as part of its ongoing work in supporting major elections around the world. Meta has also rolled out and launched a range of policies and products aimed at increasing transparency in political advertising, fighting voter interference, promoting civic engagement and increasing digital literacy.

Meta says, “As our platforms continue to play an important role in civic discussions around the world, including here in Kenya, we know we have an important responsibility especially during times of elections.”

Additionally, through its third-party fact-checking programme, and for content that doesn’t violate these particular policies, Meta has partnered with independent third-party fact-checkers in Kenya — AFP, Pesa Check and Africa Check, who review content in both English and Swahili. When a piece of content is reviewed and rated as false, Meta reduces its distribution and adds a warning label with additional information.

Meta is also working with local partners to improve digital and media literacy in Kenya and has launched programs like My Digital World and partnered with iEARN Kenya to raise awareness amongst youth, teachers, parents and guardians on topics such as online safety, privacy, digital citizenship, news and media literacy.