‘Artists should work hard to invest in different things,’ says Diamond

December 16, 2021 12

Bongo star Diamond Platnumz no longer depends on music to make a living. Speaking on BBC Swahili Diamond said that the pandemic in its own way forced him to relax and recollect and rethink his strategy.

“I can’t say the pandemic was a good thing, but it just made me think my strategy in life in case it happened again and I am unable to perform how would I still get my daily bread. So I have put in place measures to ensure there is no disruption to my earnings if a similar incident occurs. I have invested my money, and I can maintain my current lifestyle even if I stopped singing today,” he said.

Diamond further urged fellow artists to invest in other ventures if shows are canceled for one reason or the other.

“I spent a decade on the road and when the pandemic came, I had to stay indoors. I thank God because I used my time well,” he said. “ It was a good time to recollect, it was very hard for me to stay still and invest before and in one way or another I thank God that now my eyes have opened with the pandemic.”

The Tanzanian music icon admitted that they would never recover the money lost due to the pandemic, but things are looking up.

“Countries are slowly opening and our business is slowly returning to normal. Also, the pandemic saw an increase in digital music sales,” he said.

What’s your take in investment diversification?