Sol generation partners with 254 to launch clothing brand

December 17, 2021 4

Sol Generation record label has announced a partnership with Kenyan clothing brand Home 254 to bring streetwear merchandise to their fan base.

In a press conference on Thursday morning, Sol Generation made public that two of its signees, Nviiri and Bensoul, both have individual merchandise ready for pre-order through the Home 254 channels, following demand from their fans and stakeholders.

“Under creative arts, fashion is a very critical element for us. Our fans and stakeholders’ demographic have been asking when we will come up with our own merchandise line and branding,” said William Nanjero, the General Manager at Sol Generation.

“We stepped back, brainstormed, and decided to work with a partner that believes in what we believe in, a partner who understands the street culture in East Africa. For Bensoul and Nviiri, they now each have their own merchandise line ready for pre-order under Home 254.”

Bensoul and Nviiri The Storyteller shed light on why the merchandise is important to them and what it means to them and their fans at large.

“I feel like our fans connect with us emotionally. For a fan to purchase something that is made by an artist, it shows that they connect with it in a way that is beyond the merchandise. It’s high time that our fans receive merchandise that is special from us as Sol Generation. It represents being Kenyan and supporting your own,” said Bensoul.

Nviiri, on his part, said, “I honestly believe that launching our merchandise is a way for us to share our art and a piece of us to our fans. Other than our music, we are also sharing other aspects like our design, style and creativity in terms of arts.”

Sol generation and Home 254 have four merchandise lines that will be released soon.

source: mamadj